Shampoo

Every dog deserves the very best, and a healthy, shiny coat starts with the right dog shampoo. Whether your pup has short, long, curly, or wiry hair, good grooming makes all the difference. At Pawness, you will find shampoos tailored to the unique needs of every coat.

Why choose a real dog shampoo?

Your dog’s skin is more sensitive than you might think. Regular human shampoos can upset the natural balance because their pH is different. A dedicated dog shampoo protects natural oils and prevents irritation, so your dog always feels comfortable.

Naturally better: why ingredients matter

Many shampoos contain parabens, sulfates, or silicones that can dry out the skin or cause itching. At Pawness, we use only natural ingredients that are gentle on skin and coat. This keeps the skin in top condition and leaves your dog feeling wonderfully fresh.

How often should you wash your dog?

That depends on the breed, the coat, and the adventures you share. For most dogs, once every four to six weeks is enough. Washing too often can dry out the skin, so keep it nicely balanced.

The Pawness range: a favourite for every coat

Bark Bliss – nourishing and hydrating

Bark Bliss is perfect for dogs with dry or sensitive skin. This shampoo nourishes, hydrates, and adds a beautiful shine to the coat. No parabens, sulfates, or silicones—just gentle, natural care.

Fresh Fetch – refreshing and cleansing

After a day of play in the park, Fresh Fetch is the perfect pick-me-up. This shampoo removes dirt and odours while remaining gentle on the skin. After washing, the coat feels clean and looks radiant.

Pooch Polish foam dry shampoo – freshness without water

No time for a bath? With Pooch Polish foam dry shampoo, your dog gets a clean, soft coat and a fresh scent in no time. Perfect after a muddy walk or when unexpected guests arrive.

Fantastically Freshening shampoo bar – fresh and eco-friendly

This shampoo bar is a sustainable choice and lasts extra long. It cleans thoroughly, smells wonderful, and comes in plastic-free packaging. Ideal for dogs who love to get messy.

Marvelously Mild shampoo bar – gentle and calming

Specially made for puppies and sensitive dogs, this mild bar soothes the skin, helps with itching, and makes the coat easy to comb. Perfect for breeds with long or delicate coats.

For every coat and every adventure

Whether your dog has sensitive skin, is prone to itching, or just loves outdoor play, there is always a Pawness shampoo that fits. All our products are free from harsh chemicals, never tested on animals, and completely vegan. Even puppies as young as 12 weeks old can safely enjoy our gentle formulas.

Sustainably packaged, kind to the planet

Our dog shampoos come in glass bottles made partly from recycled glass. You can easily refill them with our convenient refill packs. The shampoo bars are plastic-free, so you make a conscious choice for both your dog and the planet.

Tips for a happy wash

• Brush your dog before washing
• Use lukewarm water
• Rinse the shampoo thoroughly
• Protect ears and eyes
• Dry your dog well
• Reward your dog afterwards for a positive experience

Choose Pawness: natural, sustainable, and loving

With Pawness care products, you give your dog a healthy, happy coat and make a conscious choice for natural ingredients and sustainability. Together, we make the world a little better, for your dog and for all dogs.