Could your beloved four-legged friend’s coat use a little boost? No matter what kind of dog you have, all dogs benefit from proper coat care. Some breeds require a little more attention than others, but you’re sure to see results with these tips! Want to learn more about how to improve your dog’s coat? Then keep reading!
#1 Use the best dog shampoo to improve your dog’s coat
There’s a big difference in the quality of dog shampoos, just like with human shampoos. The 1-euro shampoo from the supermarket is often much harsher on your dog’s coat than a specialized grooming shampoo from a reputable brand. The same is true for dog shampoos. Cheap brands of dog shampoo dry out the coat and contain harsh chemicals such as alcohol, fragrance, SLS, palm oil, and dyes. When looking for the best dog shampoo for your pup, choose one that doesn’t contain these ingredients. It will be gentler not only on the coat but also on the skin.
We love Houndztooth’s dog shampoos—they’re cruelty-free and free of palm oil and harsh chemicals like SLS and EDTA. The regular liquid shampoo comes in four varieties:
Hugo’s Blend No. 1 Shampoo with the delightful scent of lemon myrtle and peppermint. A mild shampoo suitable for all dogs, from puppies to senior dogs.
Stella’s Blend No. 2 Shampoo, with the sweet scent of manuka honey, lavender, rosemary, and niaouli, is specially formulated for dogs with sensitive skin. This richly nourishing shampoo is great for long-haired dogs and adds extra shine.
Charlie’s Blend No. 3 Shampoo with the soothing scent of green tea, lemon myrtle, pine needles, and lavender. This shampoo adds extra volume to the coat, making it the perfect shampoo for Australian Shepherds and ideal for dogs with longer coats.
Puppy & Kitten Shampoo with the rich scent of lavender, cedarwood, and green tea. This shampoo is extra gentle for sensitive little ones, with aloe vera and almond oil.
Would you prefer a solid dog shampoo? Then choose the Pawness shampoo bar for dogs. A dog shampoo bar is easier to apply and work through the coat than a traditional shampoo. Plus, a dog shampoo bar lasts longer and is more environmentally friendly because it’s made without water and is lighter to transport. We have two wonderful scents:
“Fantastically Freshening” with the scent of peppermint, lemongrass, eucalyptus, and rosemary. And “Marvellously Mild” with the scent of cedar, palmarosa, vetiver, and turmeric.

#2 Washing in Between Baths with Dry Shampoo
Of course, we all want our dogs’ coats to be nice and fresh. But washing them too often isn’t just a lot of hassle and cleaning in your bathroom—it’s also bad for the moisture balance of their coat and skin. A perfect solution to keep your little rascal fresh and well-groomed is dry shampoo. By using a dry shampoo like Houndz Tooth Frankie & Felix’s Blend No. 5 between regular baths, you can revitalize and clean your dog’s coat without a bath. This goes a long way toward improving your dog’s coat and saves a lot of time.
#3 Use a conditioning spray for your dog
To complete your dog’s coat care routine, use a conditioning spray between baths. A conditioning spray helps improve your dog’s coat by keeping the skin healthy and nourishing and moisturizing the coat. There are three delightful scents that perfectly match the No. 1, No. 2, and No. 3 scents of the liquid shampoos.

Vegan Wood/Nylon Brush – Medium
#4 Use the Right Grooming Brush for Your Dog
Using the right grooming brush will make a world of difference and help improve your dog’s coat. A grooming brush is not the same as a brush designed to remove mats and undercoat. However, you can comb out light mats with a grooming brush. At Pawness, we carry two types of dog brushes in our lineup: the Wooden/Nylon dog brush for short coats and the standard Wooden brush for long and fine coats. Our brushes are vegan and are made without glue, varnish, or other animal-derived products. Both brushes come in two sizes, so you can always choose the right size for your four-legged friend.

I’m Denise, the founder of Pawness. The company was born out of my love for my dog, Bo, and my search for fair, beautiful products for dogs. I believe that every choice matters: for your dog, for the planet, and for the people behind the products. Through these blogs, I help puppy parents make more conscious choices—without making it complicated.
